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3Under has launched into the Australian market with a strategic alliance with GolfZone, one of Australia's leading online golf retailers. "with New Zealand's population of just 4.5 million people it was only a matter of time before we set our sights abroad and a natural progression is Australia" said Stephen Beath, 3Under's founder. Sharing very similar physical characteristics also played into the mix along with a demand from a select group of customers who require technically superior golfwear to handle any weather conditions. Next stop: America.